(Video in Spanish) Within the framework of the radio program “Camí a l’Éxit” by Imma Arias and from the Bcn Media Hub studios. Josep M addresses the challenge of demand and excellence. Many people believe in self-demand and sometimes extreme demands to achieve excellence. Is meditation the way? How do we overcome challenges and achieve our goals? A real challenge that involves defining what excellence is and why it is needed. Josep M answers precisely the questions of Why do we need excellence? Do we need to be demanding to achieve excellence? From demand to excellence? Does Excellence and demand generate stress for us? Because? In society we have challenges (for example, work) that require us to be demanding and have a degree of competitive excellence… Will Artificial Intelligence make us be even more self-demanding? What role will meditation play in improving excellence and managing demand? A journey through all these topics. A fundamental interview!