A magisterial conference in front of more than 150 businessmen within the framework of the College of Architects of Barcelona. Josep M. develops three ideas: the power of the inner look, the leadership and the keys to success. A personal, intimate and generous testimony that allows us to know more about his career, as a way to authentically illustrate the power of the inner look, leadership through the knowledge of personal talent and values; finally, it addresses the keys to success, and how meditation becomes the fundamental tool to empower us in a definitive way. A conference of great value for its authentic and inspiring messages. Essential!